BREVARD VOTED BEST MOUNTAIN
FOR NATIVE EYEWEAR’S 2013 LOCALS ONLY PROJECT
BREVARD, NC – There are many exceptional
mountain towns in the United States, but for this year, at least, Brevard has been
elevated to the top of the list. The community was voted as this year’s feature
town for Native Eyewear’s 2013 Locals Only Project, a pioneering marketing
effort that balances community building with commerce.
social media driven program, pitted Brevard with four other finalists: Cody,
Wyoming, Taos, New Mexico, Truckee, California, and Flagstaff, Arizona. The
five finalists were culled from an initial pool of fifty towns compiled by the
Denver, Colorado-based sunglasses maker.
Locals Only Project seeks to find the best mountain towns, the best local
talent and the best local adventures- all through fan nomination and votes via
social media,” explains Kate Heckman, Consumer Marketing Manager for Native
Eyewear. “We work with the winning community to curate their stories,” said
Heckman. “These stories become the content for our national catalog and for our
branding materials, as they truly embody the Native Eyewear brand of adventure,
outdoors and the mountain lifestyle.”
winners in the annual competition are Boulder, Colorado, Hood River, Oregon and
Whitefish, Montana. Brevard is the first mountain town east of the Rockies to
addition to elevating awareness of noteworthy mountain towns, Native invests in
the winning communities through a “Give Back” grant. The grant program will
take place this fall and allows local organizations to compete to win funding
from Native Eyewear.
can’t think of a better way to thank those who’ve welcomed us into their
community than by contributing to local causes they’re passionate about,” says
August, the Native Eyewear team will travel to Brevard and link up with local
writers, filmmakers and photographers who’ve been selected through a fan
nomination and voting process. The local crew is paid by Native Eyewear to tell
their stories their own way. To view the members of this year’s crew, visit the
Locals Only Project tab on Native’s Facebook page.
this year’s Locals Only experience is anything like what took place in
Whitefish, Montana, Brevard will have a lot to look forward to.
can't say enough good things about the Native Eyewear experience,” says
Whitefish writer Matt Holloway. “I got to create meaningful and lasting essays
about my home, a place I love fiercely. Plus, they gave us artists 100% free
reign over content and style. They let us create a book that reflected this
community. This was our catalog, 100%, not theirs. And, being fiercely
independent Montanans, we embraced this ethic.”
2014, Native Eyewear will feature Brevard in marketing materials including
point of purchase, trade show displays, retail and social media.
is a company that is willing to come to our community and help us share our
story with the wider world,” says Jimmy Harris, mayor of Brevard and owner of
the local hardware store. “They’re also investing in Brevard, hiring our
artists and making a substantial contribution to our local economy. We consider
it a wonderful opportunity to shine the light on our town, our traditions, and
Native Eyewear, spotlighting mountain towns is a great way to reach people who
love the outdoors and share a genuine attachment to the land.
towns are unique in many ways,” says Heckman. “Often, the people who live there
do so because of the active lifestyle these communities afford. These
individuals and families make sacrifices to live in places they love.”
is one mountain town that is especially easy to love. Surrounded by almost
100,000 acres of public lands and boasting the largest concentration of
waterfalls in North America, the community serves as a base camp for virtually
every kind of outdoor adventure, from rock climbing to mountain biking to
all its natural beauty, Brevard also boasts a thriving arts and music scene,
and is home to the renowned Brevard Music Center, a music teaching institute
and festival that presents over 80 symphony, chamber music and opera
performances every summer.
cross currents, the blending of the refined and the rustic, combine to create a
mountain community that truly stands out, even among its lofty peers. To
discover more about the Locals Only Project and the sunglasses of Native
Eyewear, head to www.facebook.com/NativeEyewear or
Eyewear makes polarized sunglasses for adventurers of all types with the vision
to navigate any terrain in any type of sunlight. Featuring interchangeable
polarized lenses, exceptional grip & comfort and ultra-light frame
technology; Native sunglasses are the perfect companion for seeing the path
ahead. Whether you’re approaching the mountain, the water, the trail or the
asphalt, you’ll be ready. So go ahead—go Native. www.NativeEyewear.com
A Message from the NC Arts Council:
In Western NC, Creativity Means Business
arts and cultural organizations, artists, creative workers, entrepreneurs and
businesses producing innovative products make up the Creative Economy.
The Creative Industry supports jobs, generates government revenue, and is a
cornerstone of tourism. With a nationally competitive market for creative
employment, new talent and skilled workers continue to be drawn to western
N.C. The nonprofit arts and culture sector alone is a $140 million industry
in western N. C.
In Western NC, Creativity Means Jobs
More than 14,000 people in western N.C. have jobs in creative occupations,
and the number is increasing every year. Creative sector jobs in western
N.C. increased 6 percent from 2010 to 2011. Cultural programs draw new talent
and keep skilled workers. Counties with higher proportions of workers in
arts-related occupations are more likely to retain current residents and
attract new ones. And the presence of creative workers is strongly associated
with rising household incomes.
In Western NC, Creativity Means Growing Economies
The rich cultural traditions in craft and music are sustainable place-based
economic development opportunities that cannot be outsourced. These traditions
attract thousands of visitors, investors and potential residents to the region
who spend money each day for authentic experiences. Audience members from
outside the region at nonprofit arts and culture programs spend an average of
nearly $60 per person in the community beyond the cost of the event. All
nonprofit cultural audiences spend $60.7 million a year. Nonprofit arts
organizations contribute $79 million to the western N.C. economy each year.
Together, nonprofit arts groups and their audiences return more than $6 million
in annual revenue to local governments.
For more information on how the Creative Economy fuels North Carolina’s
economy, visit the North Carolina Arts Council’s Creative Economy Portal at www.ncarts.org/creative_economy
2011 data compiled by The North Carolina Arts Council, part of the N.C.
Department of Cultural Resources
Best Outdoor Space Improvement-Brevard Sculpture Project
-The NC Main Street Program Jan.2008
Best Arts & Culture-For Towns under 30,000 population
-Mountain Homes Southern Style 2008
WNC-Vibrant New Art Hub
-Blue Ridge Country Home 2007
Best Area for the Arts- For Culture Lovers
-Mountain Homes Southern Style 2007